Main goal was to promote a "good vibes" atmosphere throughout the race. To achieve this, I worked closely with the marketing team to create an advertising campaign that highlighted the theme and conveyed a sense of positive energy.

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I started by selecting a palette of vibrant colors that evoked the "good vibes" theme. I chose cheerful tones such as orange, blue, green and red , which not only created a sense of enthusiasm but were also easy to identify in the event's trademark.

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For the advertising campaign, was developed a series of illustrations that depicted happy and active people, showing how the race could be fun and exciting. These illustrations were used in all promotional materials, from posters to social media ads.

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In addition, as part of strategy to promote "good vibes", was created a line of products for Circuito das Estações. These products included

t-shirts, bags, bottles and medals with the same vibrant colors of the color palette, as well as fun and motivational illustrations.

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On the day of the event, we made sure that the entire race layout was designed to promote a sense of positive energy, as placed motivational slogans throughout the starting and finishing line. also was installed photo stations that allowed participants to take fun photos and share their positive experiences on social media.

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Ultimately, my goal was to create an atmosphere of celebrating life and well-being through sports practice. I am happy to say that we were able to promote a memorable and "good vibes" experience for all participants.

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