​The concept aimed to convey the intensity and dynamic nature of crossfit through bold and energetic compositions. The posters feature a combination of hand-drawn illustrations and graphic elements such as shapes, lines, and textures in a color palette that is bold and eye-catching. The use of abstract elements helps to create a sense of movement and energy, emphasizing the strength and determination of the athletes. The posters were designed to capture the attention of passersby and inspire them to join the crossfit community.